Who we are

Optimize/AI is not just another SEO agency. We're a team of forward-thinkers, digital strategists, and content innovators who saw the future of search evolving beyond traditional rankings and went after it. While others were focused on getting websites found, we recognized that the rise of generative AI demands something more: authority, trust, and the ability to be the definitive answer.

Aerial view of a river delta with multiple channels and surrounding arid, mountainous terrain.

from seo to geo

Our journey began in the world of search engine optimization. We consistently delivered top results for our clients, but as AI models like Google's AI Overviews, ChatGPT, and Gemini began to reshape how users find and consume information, we saw a critical shift. It became clear that simply ranking wasn't enough; brands needed to be cited, trusted, and recommended by these powerful new engines.

Driven by this insight, we pivoted. We immersed ourselves in understanding the intricacies of large language models, the nuances of AI content synthesis, and the signals that make content not just discoverable, but truly authoritative in the eyes of generative AI. This dedication led to the birth of Generative Engine Optimization (GEO), and with it, Optimize/AI was founded as a specialist agency to help businesses navigate and dominate this exciting new frontier.

A man with a beard and short hair smiling, wearing a light-colored button-up shirt, sitting indoors with warm lighting and a blurred background.
A smiling man with blue eyes and gray hair, wearing a blue checkered shirt, sitting indoors near a window.
A woman with long, light brown hair, wearing glasses, a black blazer, and a patterned yellow, blue, and white top, standing against a plain light-colored wall and smiling at the camera.

  • Founder & Chief Strategist

  • Operations Director

  • Client Services Director

Contact us

Ready to establish your brand as an AI authority? Tell us about your goals, and we'll show you how Generative Engine Optimization can make your business the definitive answer in AI search.